Cajastur Personalisation and integration of Internet Banking play a major role in the new boost of the Internet channel of Cajastur. The entire development is focused on the aim of simplifying operations as to achieve a dynamic, transparent and secure service, in order to promote the use of the channel for most of the operations which may be automatized.
Personalisation and integration of Cajastur Internet Banking
Objectives
- Boosting the experience of users.
- Anticipating potential requirements.
Strategies
- Highlighting access to the transactions area in the Cajastur portal.
- Creating a useful and attractive working environment.
- Paying special attention to usability.
- Adapting operating and data introduction mechanisms.
- Checking accessibility guides.
- Strengthening customer services.
- Increasing perception of security.
- Personalisation: adapting contents and functions to user’s profiles.
- Feedback by users.
Applied solutions:
- Integration of transaction systems.
- Studies on usability and accessibility.
- Promotional webs and banners.
- Web mining.
Outcomes
Since the new web started functioning, there has been a significant increase in the number of users. The assessment is very positive.
Links
- Cajastur Direct.
- Access to Cajastur Direct.
- Transferences.
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